Noida: In a major attraction for daily commuters of Delhi metro, Morpheus Group, one of the major emerging developers of NCR; has come out with a new and unique surprise where one entire metro train with 6 compartments travelling from Dwarka to Noida route will be wrapped with Morpheus Group theme. This is the first time in history of DMRC where such an exercise has been planned and Morpheus Group is the first group to be associated in this format with DMRC. One must not forget that everyday lakhs of commuters daily travel on this particular route.


Relishing the occasion, Mr. Prithvi Raj Kasana, MD, Morpheus Group said “This is a moment of great honour and pleasure for us and I feel very thankful to DMRC for granting us this maiden opportunity to present ourselves to the public in this very unique manner. Through this activity we look forward to reach into the eyes and minds of the people traveling in the metro and public that will be looking the train from outside”.


The Morpheus Group is a group of companies with diversified business interests from infrastructure development to film productions, sports and hospitality. The Morpheus Group is one of the top growing real estate companies in Delhi/NCR and has been at the forefront of real estate development in North India since 2005. The group is synonymous with elegant and sophisticated designs of residential projects in Greater Noida and Ghaziabad. Carrying expertise in construction and real estate development, Morpheus Group has delivered over 14,00,000 sq.ft. of residential spaces and high-rise apartments for sale in Greater Noida and Ghaziabad. Morpheus’s clear and principle driven philosophy of business has been widely recognised amongst the real estate builders in India. As a group, Morpheus aims to make your dreams come true with unique quality and services.




The Delhi Development Authority (DDA) has come out with draft regulations for construction of green buildings, which also includes incentives for those who are planning to construct such structures. Construction of such energy efficient, green buildings in Delhi could soon mean extra ground mileage, floor area ratio (FAR) and 10 percent rebate in property tax too. Such bonuses for the construction of green buildings will help in promoting the demand for these units not only in Delhi but in other regions as well.

Accepting the fact, Mr. Ashok Gupta, CMD, Ajnara India Ltd. says “The entire concept of green building is a crucial step in the development of smart cities across the nation. Not only do these units promote sustainable development but also enhance the standards of living of residents and users. With such bonuses attached by DDA, it is for sure that developers of NCR will now focus more on building these units which might divert the attention of other authorities here as well”. Adding to the view, Mr. Sushant Muttreja, CMD, Cosmic Group believes that “This decision will bring about a transformation in the real estate sector; as at present there are a lot of projects that are luxurious by nature but do not meet the standards of a true green building. When such incentives will be offered on the construction of energy efficient units, developers in other regions will also be provoked to develop green buildings. Authorities in Noida, Greater Noida, Yamuna Expressway, Gurgaon and other regions have been open to suggestions and ideas; hence we believe that very soon other authorities might also look to promote this concept this way”.

Speaking about the features of a green building; it is a structure that uses lesser water, optimises energy efficiency, preserves nature’s resources, generates far lesser waste than other buildings and thus provides a healthier environment for the residents. Two most used resources by any resident or user in any building are water and energy, plus these resources are scarce by nature. The main purpose of a green building is to reduce the water and energy cost and consumption. It is been observed that an average of about 40 % of energy and 25 % of water savings are possible, that can reduce a lot of expenditure in the long run along with a better environment for living. It is true that most green buildings are costlier at the time of construction and might cost more than a conventional building, but will always end up with higher savings in the long run annually. Mr. Arvinder Singh, MD, Agrante Realty Limited says “Green buildings are the structures of the future. We are living in an era where already natural resources are limited and we need to find alternatives to keep moving ahead. Whatever we will save today will help shape a better future tomorrow, so why not innovate. A 2 BHK of a green building might be higher in price than a regular 2 BHK unit but after few years, there will higher savings generated by the green unit than the regular one. Also, the price appreciation of a green unit is better than regular ones. Therefore, it becomes advantageous in both cases”.

The draft regulations, which would be a part of the Master Plan of Delhi 2021 once notified, will be made available in the public domain for suggestions and objections. Although, to get the benefits, one will have to get a certification from GRIHA for green buildings, only then the eligibility will be accepted. Experts in the sector believe that this news has created a spark in the sector with developers in NCR now eagerly waiting for this decision to be carried in other regions as well. Mr. Deepak Kapoor, Director, Gulshan Homz states that “The current government has laid down a well-planned strategy for the development of homes in order to meet its goal of housing for all by 2022. The plan began with DDA and HUDA housing schemes which has been much complemented by lowering home loan rates, making available land parcels and much more. Now with DDA’s incentive plan for green homes, this will again open the gates for the better development which will fall in place with plans for development of smart cities. As this concept gets widely accepted and executed in Delhi, this will provoke the developers of NCR to come out with these concepts more often which might even entice the authorities to offer such incentives in other regions a well”.

Mr. G. V. Shashidhar, CEO, casohome.com agrees with Mr. Kapoor and adds to the fact that “The new government has been proving its mettle with a series of crucial steps for the nation’s growth. 100 percent FDI in the sector along with housing schemes and much more to offer, the sector is starting to shape up very well. This incentive structure offered by DDA is expected to revive the much saturated Delhi market. Its ripple effects will be soon witnessed as the developers in NCR are always waiting for a room to perform and offer something to meet the demand. The demand for green homes is sure to rise as this incentive plan becomes operational. If it proves to be successful, other authorities might also mimic the plan to offer bonus to developers constructing green home units in NCR”.

With developers gearing up to perform well in the sector and meet the demands of its customers, these plans by the authorities are sure to back up the work of the developers. Such rapid paced decision making and planning is sure to fulfil the dreams of a better India tomorrow.



Mumbai: In an exclusive award ceremony held at Taj Lands End, Mumbai conducted by World Marketing Congress & CMO council, the corporate excellence awards were presented to individuals contributing comprehensively in the field of marketing. At the event, Mr. Amrit Pal Singh, CMO, Cosmic Group was presented with an award for ‘The Most Talented Marketing Professional’.

When asked how it felt to achieve such a milestone, he said “It feels great to be recognized and acknowledged at this level. I am extremely proud and happy of the fact that my years and years of hard work have been paying out so well. These kinds of achievements not only motivate you to work more but harder than ever. I would like to thank the jury and World Marketing Congress & CMO council who have honoured me with such an accolade”.

With a remarkable career spanning more than two decades in a range of diverse industries with an active involvement in building new brands and managing established brand imagery; Mr. Singh is an active participant in focused brand building, goal oriented market strategies, effective client relationship building, result oriented media planning and excellent negotiations. With a successful past and a fruitful present, he looks forward to build on his present experience and expertise along with the constant upgradation of his skills upto international standards in the face of present competition for the growth of the company and career.

Cosmic group is well known for its alpine structures and posh residential and office spaces. Standing tall on the values inculcated since its inception, it has never faltered from a commitment to clients or investors. Making a name for the organization in its long and arduous journey, Cosmic has won people’s trust through sheer grit and countless fulfilled devoirs and has come a long way from the humble beginnings. The values and passion imparted by the founders of the group still reside at the core of their operations and instill the fire that is indispensable for such phenomenal success.


KPDK Buildtech Launches Newtown Square in Gurgaon

Delhi/NCR: In an exclusive event in Delhi, KPDK Buildtech, a venture of the renowned MKG Group has launched its maiden commercial project ‘Newtown Square’. The project will be developed at Sector 95 A, Gurgaon which is bang on main Pataudi road.

The project is strategically located and shares neighbourhood with three major roadways; Dwarka expressway and the proposed metro station being 5 mins from the project; NH-8 & Hero Honda chowk are 8 to 10 minutes away;  and KMP expressway& IMT Manesar are 10 minutes away. Apart from these roadways IGI T3 Airport will be at a 20 minute drive. Newtown Square is one of the first commercial projects on main Pataudi Road, launched in the New Gurgaon region; which is considered to be the fastest growing hyper-potential zone, and one of the most desired areas for investment. It will be surrounded by high-end residential units totalling to more than 3,000 acres with a captive catchment of over one million people.

The project is a unique symbiosis of premium areas for social, entertainment, corporate and residential usage, spread across 3.1 acres of area. The project boasts of state-of-the-art design and international standard amenities through meticulous planning of over 4 lac sq. ft. by renowned architects, urban planners and engineers. It is a perfect medley of facilities including shopping, retail, cinema, food court, hyper-market, banquet and serviced suites with club, spa & pool facilities. The prime focus has been laid down on high value engineering in order to ensure low operation & CAM costs. The building will incorporate environmentally conscious Green building design by implementing solar energy generation, rainwater harvesting, recycling and latest water & energy conservation technologies.

The entire structure is earthquake resistant and complies with building codes with a strong emphasis laid on socially responsible planning, safety and catering to all special-need individuals. All the required approvals and clearances have been obtained for the project and the construction is scheduled to commence in November 2014. The company has promised to deliver the project in the next 36 – 42 months. The BSP for ground floor retail area is Rs. 11, 250 per sq. ft. onwards, first floor retail area at Rs. 8,750 per sq. ft. onwards and service apartments at Rs. 7,250 per sq. ft. onwards.

Celebrating the event, M. K. Gupta, chairman, KPDK Buildtech said, “After meticulous planning since the last one year, and after completing all the required formalities, we are now launching our first project to the public. By offering almost every possible facility under one roof, our prime focus for this project is to make it a landmark in the region. The project is well surrounded by upcoming residential projects and the excellent location and strategic connectivity with NH 8, Dwarka expressway and KMP expressway will ensure a lively and continuous demand for the commercial options of the project”.



After the recent successful execution of DDA and HUDA housing schemes, the housing sector in India has received a much needed demand boost. This year, DDA received a record breaking number of applications which goes to show the demand for housing. But still, it could not fulfil the dreams of lakhs of applicants who were in search of their dream homes which would have been even the very first house for many. Although these schemes have created a ripple effect of demand, that is going beyond Delhi and Haryana and has started to reach regions like Noida and Greater Noida. Delhi and developed regions of Haryana such as Gurgaon have become out of reach for most home seekers due to budget constraints. This reason has pushed the demand for housing to spread out and reach to other developed and better affordable regions of NCR such as Noida. Mr. Ashok Gupta, CMD, Ajnara India Ltd. says “This outcome was pretty much anticipated by the developers in regions other than Delhi and Gurgaon. Every person who has made up their mind to buy a property will first prepare the budget and then finally invest. Interested customers who missed out on the DDA scheme are giving the next preference to HUDA, but have an open mind to invest in other regions as well if they miss out again. Therefore, the demand is basically been carried forward to destinations like Noida and Greater Noida where infrastructure is sound and deals are much competitive that can satisfy pockets of many”. Ajnara India Ltd. has an experience of over two decades in real estate sector and has been constructing projects to satisfy the existing demand. Ajnara has also introduced several projects in Noida that falls in the price bracket of 40 – 65 lakhs which is suited to most mid segment buyers.

Noida has always been considered as one of the most prominent market for real estate investment in NCR. There are several advantages that one can get by investing in this region. Starting from a great infrastructure, presence of MNCs, brilliant location and connectivity, very good return and appreciation and many other advantages that Noida provides is unbeatable. It has got three entry/exit options from Delhi; DND, Mayur Vihar side and finally NH 24. This acts as a boost and an attraction for the investors coming from Delhi and nearby areas. After the development of initial sectors of Noida, sectors starting from NH 24 and projects on Noida expressway are the current hit. Therefore, a resident of Noida will never feel being separated from Delhi. Noida today still has options for people to get homes at competitive prices that are lesser than that of Delhi and Gurgaon. Mr. Deepak Kapoor, Director, Gulshan Homz says “The best part of having a residence at Noida Expressway is the location advantage it offers and the developments around it. It is like having a residence in between Noida and Delhi, so both the places become close. Noida Expressway has it all; brilliant location, stunning infrastructure, schools, colleges, hospitals and etc. Also, this region is already known for its commercial and infrastructural development, so it will again offer everything that a resident would require in a close proximity”. Gulshan Homz has two residential projects in the region ‘Vivante’ and ‘Ikebana’ that has witnessed a remarkable appreciation in prices over the last few years. The projects were launched at seemingly competitive prices and have appreciated very well because of the development in the region.

Mr. Sushant Muttreja, CMD, Cosmic Group says “Noida has been divided into several clusters today with a lot of demand for housing especially in the emerging districts within Noida such as Noida Expressway and sectors spread around mid – late 70s and 80s. There are several housing projects and societies being developed in those regions that have been satisfying the demand for housing. The infrastructure is pretty sound with a proposal of metro line as well. The impact that DDA and HUDA schemes have put on the real estate sector is immense; with several buyers now gearing up to invest in property in these regions. The prices here are still very good for an average and above average buyer along with decent civic amenities to lead a good standard lifestyle”.

Mr. Rupesh Gupta, Director, JM Housing says “The neighbouring cities of Delhi such as Gurgaon, Noida and Ghaziabad have always been considered the next best option for customers interested in a property at Delhi. But the only problem has been that Delhi and Gurgaon are too expensive now with Ghaziabad ranking below Noida when it comes to infrastructure and civic amenities. Therefore, now people are opting for Noida as the place for residence, as Noida provides better infrastructure than most NCR cities along with better prices than regions like Gurgaon”. JM Housing has one residential project delivered in Noida ‘JM Orchid’ located at Sector 76 and one ongoing, ‘JM Aroma’ located at Sector 75.