India is a country where every month some or the other festival is celebrated and in the moths from August to November; the major festive season is observed. Every sector and industry that follows the B2C model witnesses the most footfalls during that time. Festivals such as Navaratre, Dusherra, Dhan Teras, Diwali etc. mark the way for celebrations. For every business, this is the perfect time to come out with something new in the market so as to generate the highest sales. It has been also noticed that customers believe this time period as the most auspicious time to invest and invest big, such as a car, gold or even a property.

   For real estate sector this season is supposed to be the highest sales earner throughout the year. The total sales happening during this season is sometimes even more than the sales in the remaining months. A very obvious reason is that most developers offer heavy discounts and offer unique payment plans and schemes to lure the customers. Apart from this strategy, most developers believe in launching new projects due to religious beliefs and even because of positive market sentiments. Moving forward, this year’s season is going to be full of fresh launches by the developers of NCR.

 Ajnara India ltd., one of the realty majors of NCR are soon going to come out with a commercial project to be located on Noida expressway. Ashok Gupta, CMD, Ajnara India Ltd. says, “This time of the year brings about a lot of joy and enthusiasm amongst the public. People tend to save their money for this season only and believe in investing this time around. We will soon unveil our latest offering to the public which will be located at Noida expressway. The property being commercial will provide an unmatched location advantage and superior returns. We hope to receive a very positive response from the public”.

    Gulshan Homz has been known for its prominent presence in Indirapuram and Noida Expressway. The company has prepared itself and is soon going to launch its newest residential project ‘Bellina’ at Greater Noida west. The project will offer 3 BHK apartments along with luxurious amenities such as club, spa, bus shelter, doctor on call, kids play area, skating rink and much more. Deepak Kapoor, Director, Gulshan Homz says “The market of Greater Noida west is the current hottest deal of NCR as the prices are very competitive and the infrastructural development is taking place at a rapid pace. This project of ours is being highly thought off and will cater to the luxurious needs of the residents. The best part about investing in Greater Noida is the return on investment, as the region is very promising and is being most planned by the authorities as well”.

  Urbainia Spaces has recently ventured into NCR real estate and is going to offer twin surprises to its customers with launch of its two projects. The company has plans to launch one of its projects very soon and other one later this year. S.J. Singh, CMD, Urbainia Spaces says “Indian real estate market is on its peak during the final festive season of the year. Even there, the majority of sales happen during Navaratre or Diwali. That is the time when most developers gear up to launch their best projects so as to attract maximum customers. Even with project launches, several developers offer different schemes and discounts in order to further pull the customers and increase sales; even the customers due to their beliefs and sentiments buy properties during this time and hence the market is observed to perform well”.

  KPDK Builtech, a Gurgaon based developer will soon be unveiling its maiden commercial project, ‘Newtown Square’ on Pataudi Road. The project shares a wonderful location and connectivity, and will present the customers with high street retail, food courts, multiplex, banquet, service apartments and much more. M. K. Gupta, Chairman, KPDK Buildtech says “The best time to invest in property are the months from August to November, when the prime festivals such as Navaratre, Dushhera and Diwali occur. The developers offer the best deals during this time around, and people are extremely motivated to buy properties as it is regarded very auspicious. Our project is coming equipped with some jaw dropping in house facilities and the location is the USP with NH 8, KMP expressway and Dwarka expressway being in extreme close proximity”.

   As the developers are getting ready to launch their new projects, people are saving and waiting for the final festive season to kick off. The demand is sure to go north with so many plans in place by the real estate sector of NCR.


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